Arby’s Joins JR Motorsports for 2026

Fast food chain Arby’s (you know, the place with the meats) will make the move to the O’Reilly Auto Parts Series for the 2026 season, with none other than JR Motorsports. This multi-year partnership will cover eight races per season for multiple drivers. 2024 Series Champion Justin Allgaier, Sammy Smith, and Carson Kvapil.

Carson and Arby’s will kick off their partnership at Atlanta in February, as well as Rockingham, Texas, and Chicagoland on the No. 1 Chevrolet. Sammy Smith will field the No. 8 Arby’s Chevrolet for three races at Talladega, San Diego, and the ROVAL. Justin Allgaier will have a season-long associate sponsorship and will carry the fast-food giant as the primary sponsor for one race at Darlington. JRM and Dale Jr himself also have a personal service agreement with Arby’s.

“It’s an exciting opportunity to have Arby’s partner up with our companies,” said Earnhardt Jr. “Arby’s is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I’m looking forward to how we can work together to continue to grow their business.”

“We’re thrilled to begin this multi-year partnership with JRM and Dirty Mo Media,” said Jeff Baker, Chief Marketing Officer at Arby’s. “Arby’s has always been about delivering high-quality, impactful experiences with speed. Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways – both on and off the track. Plus, Arby’s food makes everything better and can’t wait to deliver with JRM and Dale Jr. all season long.”

Image Credit: Julian Wayne/ Seriously Fast Media

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