We went back-to-back with drafting track excitement from Daytona International to Atlanta Motor Speedway, with a majority increase in viewership across NASCAR’s primary Touring Series.

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Craftsman Truck Series

• 675,000 average viewers on FS1
• -26% over 2024
• The Craftsman Truck Series is down hard in 2025.
• The Craftsman Truck Series is the only series to see a decline over the first two races of the season.
• Down 30% YTD

Xfinity Series

• 1.306 million average viewers on the CW
• +10% over 2024
• The Xfinity Series is the biggest winner so far in 2025 (Mostly due to Daytona being run late on Monday in 2024)
• Up +103% YTD

Cup Series

• 4.586 million average viewers on FOX
• +1% over 2024
• Up +14% YTD