The 2026 Daytona 500 weekend marked the 68th running of the Great American Race. Won by Tyler Reddick for 23XI Racing and Toyota, the 500 becomes the second crown jewel victory for the team in as many years, and the ninth career win for Tyler. With that win, he becomes only the second driver to win the Great American Race for Toyota. The weekend got … Continue reading TV Numbers for the 2026 Daytona 500 Weekend
The significant change for the NTT IndyCar Series in the 2025 season was the move to Network FOX for the entire season. The result? A massive win for the series. It was the most-watched season for the series in 17 years, and up 27% from 2024. Here are the average TV numbers for all 17 races from the 2025 NTT IndyCar Series season. Image Credit: … Continue reading NTT IndyCar Series 2025 TV Viewership
Matt Lemear, Seriously Fast MediaImage Credit: Meg Oliphant/Getty Images NASCAR’s recent ratings decline cannot be attributed to a single factor. Instead, it reflects a combination of challenges that the sport has yet to address effectively. One issue lies in the shift toward streaming. While many sports fans have adapted to streaming platforms, a portion of NASCAR’s audience has not. Some fans struggle with the technology, … Continue reading The NASCAR Ratings Decline: A Multifaceted Problem
As we continue the push into the Playoffs, NASCAR has a significant challenge: the NFL. The NFL is the ratings god. No one can touch them. As NASCAR continues through one of the worst seasons in recent memory in terms of fan reaction, we continue to see the slump. On the positive, New Hampshire this past weekend was one of the best races the track … Continue reading NASty TV Ratings from New Hampshire
This weekend was the Talladega 500, and the TV numbers are in. With one of the cleanest Talladega races in recent memory, The Athletic’s Jeff Gluck’s “Was Talladega a Good Race” poll scored the Talladega 500 at a 39% positive rating, with 25,185 votes. The critical question is, how did the TV numbers rank? Xfinity Series Cup Series Image Credit: Logan Riely/Getty Images Continue reading NASCAR Talladega TV Numbers Breakdown
Kyle Larson laid down pure domination this weekend at Bristol Motor Speedway, leading 687 laps en route to winning both the Cup and Xfinity races. Friday night’s Bristol truck race was won by Chandler Smith in his first victory since moving back to the Craftsman Truck Series. Image Credit: Julian Wayne/ Seriously Fast Media Craftsman Truck Series Xfinity Series Cup Series Other Motorsports The Masters Continue reading NASCAR Spring Bristol TV Numbers Breakdown
The Martinsville race weekend was a blast. The combination of great racing and a fantastic atmosphere gave fans one hell of a weekend at the track. However, controversy hit the Xfinity Series race in the end with Sammy Smith intentionally wrecking Taylor Gray and allowing the No. 21 of Austin Hill to slip by and score his second win of the 2025 season. Daniel Hemric … Continue reading NASCAR Spring Martinsville TV Numbers Breakdown
NASCAR made its first trip of the season to Phonix Raceway in Avondale, AZ, this past weekend! Man, was it a fun weekend full of great, hard racing and three photo finishes. Brent Crews won for Coach Gibbs in the ARCA race on Friday, Aric Almirola won for Coach Gibbs on Saturday in the Xfinity Series, and Christopher Bell won his third race in a … Continue reading NASCAR Phoenix 1 TV Numbers Breakdown
We went back-to-back with drafting track excitement from Daytona International to Atlanta Motor Speedway, with a majority increase in viewership across NASCAR’s primary Touring Series. Image Credit: Jonathan Bachman/Getty Images Craftsman Truck Series Xfinity Series Cup Series Continue reading Atlanta Weekend TV Numbers Breakdown
