We’ve all known it’s been coming for years. Streaming, that is. If you haven’t, then you need to emerge from the ruck you’re under. Then, in November of 2023, NASCAR announced a new $7.7 billion TV rights deal, including five annual races on Amazon Prime. These five races will be streaming only for the first time in the sport’s history. In 2024, NASCAR dropped their 2025 schedule with those races beginning with the Coca-Cola 600 in Charlotte, Nashville, Michigan, Mexico City, then ending with Pocono.
The Schedule
- Charlotte Motor Speedway – Coca-Cola 600 – Sunday, May 25
- Nashville Superspeedway – Cracker Barrel 400 – Sunday, June 1
- Michigan International Speedway – Firekeepers Casino 400 Sunday, June 8
- Autodromo Hermanos Rodriguez – Mexico City – Sunday, June 15
- Pocono Raceway – The Great American Getaway 400 – Sunday, June 22
The Team
Prime’s Broadcast booth will feature a Hall of Fame lineup, including Adam Alexander as Race Caller and reuniting Dale Earnhardt Jr. and Steve Letarte as Analysts. For Pit Reporting, Marty Snider, Kim Coon, and 2011 Daytona 500 Champion, Trevor Bayne. Pre- and Post-race coverage will be brought to you by Danielle Trotta, Corey LaJoie, and Hall of Famer Carl Edwards.
The Experience
Amazon will be bringing 70+ cameras to each race, including a drone at select races, in-car cameras with mic attachments, and cameras in select pit stalls. Prime will feature Ultra-Low Latency, which provides streaming drift and ensures synchronization of the on-screen product. This will ensure the highest product quality to fans, matching or surpassing traditional broadcast and cable networks. The race will be streamed in 1080p HDR with Dolby Vision and Dolby Surround Sound.
Coverage Enhancements
Double-Box Commercials
Side-by-side commercials ensure 100% coverage of all green flag laps of the race.
Rapid Recap
Rapid Recap employs real-time data to compile highlights for fans joining the stream after its start. It compiles the biggest moments into a quick, 2-minute “highlight” before bringing the viewer directly into the live action on track.
Key Moments
Prime Video leverages real-time data to provide fans with an ability to view race highlights and every flag change on demand while watching NASCAR on Prime. A bank of pivotal moments builds as the race progresses, offering viewers immediate access to these key moments.
Unlike the majority of complaining DARFs, I’m very excited about this new venture! Jr talked about some of the experimental things they’ll be doing in the broadcast. It’s reminiscent of Fox’s early days. Fox seems to have lost their zeal lately….. hey that’s all just opinion, though…. From a 30+year fan… I fall somewhere in the crack between the legacy fan and the new fan, I guess
I grew up with racing and watched Jeff Gordon at Atomic Speedway in Ohio when he was 13yrs old. This is a nasty way of saying screw you diehard fans for supporting us over many decades!! I won’t miss listening to Jr cause he is not a host to try and listen to. I pay enough for Tv and I’m not paying more!! I hope you lose your ratings on a horrible level 😡
You’re throwing a temper tantrum over $15?
Yes I am cause I’m retired and every little bit counts these days!! We go to races and I have no intention of going anymore!!