Cheddar’s Scratch Kitchen Extends Partnership with Richard Childress Racing

Popular casual dining chain Cheddar’s Scratch Kitchen has renewed and expanded its relationship with Richard Childress Racing (RCR) and driver Kyle Busch. The multi-year, multi-race deal will see Cheddar’s increase its primary sponsorship of Busch’s No. 8 Chevrolet. “We’re excited to wave the green flag once again on our relationship with RCR, Kyle Busch, and the No. 8 team,” said Cheddar’s VP of Marketing John … Continue reading Cheddar’s Scratch Kitchen Extends Partnership with Richard Childress Racing