Each year, NASCAR has a fan vote on the most popular driver for each of its three main touring series. This fan vote is a little off and let me tell you why. Fans can go online and vote each day for their driver(s), so fans who are a bit more devoted can make a big difference in an otherwise close vote.
We live in 2024, where Social Media popularity can potentially make or break funding for a driver. Drivers with greater followings are not only more likely to score a new sponsor or personal endorsement but potentially even a ride.
So, let’s take a look at the overall followers for many of your favorite drivers on 3 of the biggest Social Media platforms out there: Facebook, X, and Instagram.
| Rank | Driver | X | Total | ||
| 20 | Tyler Reddick | 82.2 K | 51 K | 71 K | 204.2 K |
| 19 | Christopher Bell | 89.3 K | 64 K | 93.8 K | 247.1 K |
| 18 | Noah Gragson | 114.5 K | 40 K | 123 K | 277.5 K |
| 17 | Ross Chastain | 114.7 K | 85 K | 113 K | 312.7 K |
| 16 | William Byron | 133.2 K | 88 K | 141 K | 362.2 K |
| 15 | Ricky Stenhouse Jr. | 239.9 K | 73 K | 121 K | 433.9 K |
| 14 | Alex Bowman | 176.8 K | 112 K | 165 K | 453.8 K |
| 13 | Austin Dillon | 290.5 K | 184 K | 235 K | 709.5 K |
| 12 | Ryan Blaney | 334.2 K | 150 K | 256 K | 740.2 K |
| 11 | Kurt Busch | 458.6 K | 241 K | 244 K | 943.6 K |
| 10 | Joey Logano | 534.9 K | 260 K | 280 K | 1.074 M |
| 9 | Bubba Wallace | 447.2 K | 179 K | 493 K | 1.119 M |
| 8 | Brad Keselowski | 763.1 K | 248 K | 135 K | 1.146 M |
| 7 | Denny Hamlin | 793.1 K | 209 K | 216 K | 1.218 M |
| 6 | Kyle Larson | 500.5 K | 417 K | 336 K | 1.253 M |
| 5 | Chase Elliott | 929.2 K | 502 K | 479 K | 1.910 M |
| 4 | Kevin Harvick | 1 M | 640 K | 339 K | 1.979 M |
| 3 | Kyle Busch | 979.5 K | 572 K | 442 K | 1.993 M |
| 2 | Toni Breidinger | 34.4 K | 160 K | 2 M | 2.194 M |
| 1 | Hailie Deegan | 139.7 K | 963 K | 1.4 M | 2.502 M |
| 2* | Jeff Gordon | 1.1 M | 1 M | 437 K | 2.537 M |
| 1* | Dale Earnhardt Jr | 2.5 M | 3 M | 979 K | 3.482 M |
Image: Patrick Vallely 2023 Indianapolis Motor Speedway
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