The long-awaited TV ratings and numbers are finally in. Charlotte’s Coca-Cola 600 was NASCAR’s first venture into exclusive streaming territory with Amazon Prime Video. NASCAR raced the full weekend, including the Craftsman Truck Series, Xfinity, and Cup Series. Here are those TV numbers. The Xfinity numbers are spectacular, while we all expected the Cup numbers to fall for the first race or two. After the tremendous reactions from fans who did tune in, we expect those numbers to increase or remain on par with cable broadcasts.
Photo by Jared C. Tilton/Getty Images
(Craftsman Truck Series numbers as soon as they’re public)
Xfinity Series
- 1.148 million viewers
- +56% vs last year’s 13th race of the season on FS1
- peaked at 1.398 million viewers
- All 13 races have exceeded 1 million viewers
Cup Series Coca-Cola 600
- The Race Averaged 2.72 Million Viewers
- Down 500k from 3.1 Million in 2024
- On par with the average Cup Series race cable viewership
- Pretty impressive considering the heavy baby boomer generation of NASCAR fans
