Daniel Dye to Make Multiple Cup Starts with Live Fast Motorsports

Following a runner-up finish in the ARCA Menards Series at Kansas on Saturday, Monday morning brings some breaking news for Daniel Dye. Dye will be making his NASCAR Cup Series debut with Live Fast Motorsports at Talladega this weekend. Dye will field the No. 78 Champion Container Chevrolet for B.J. McLeod this weekend in his first of four starts in the Cup Series. Following his … Continue reading Daniel Dye to Make Multiple Cup Starts with Live Fast Motorsports

The Impact Of Marketing In Racing

Sponsorship is the FUEL of motorsports, and in 2025, the rules have changed. Sponsors aren’t just slapping logos on cars anymore; they’re shaping how teams operate, how drivers connect with fans, and even how the sport looks in the future. One name making serious waves? Droplight. Droplight isn’t just another sponsor. It’s a full-on venture and shared services studio, powering innovative businesses from the inside … Continue reading The Impact Of Marketing In Racing