The Impact Of Marketing In Racing

Sponsorship is the FUEL of motorsports, and in 2025, the rules have changed. Sponsors aren’t just slapping logos on cars anymore; they’re shaping how teams operate, how drivers connect with fans, and even how the sport looks in the future. One name making serious waves? Droplight. Droplight isn’t just another sponsor. It’s a full-on venture and shared services studio, powering innovative businesses from the inside … Continue reading The Impact Of Marketing In Racing

2025 Chevrolet Detroit Grand Prix Fast Facts

The Chevrolet Detroit Grand Prix is in its third year back in the City of Detroit following many years on nearby Belle Isle. This will be our second year covering the full weekend that includes the NTT IndyCar Series, as well as Indy NXT and the IMSA Sports Car Series. Here is everything you need to know about the race weekend. The Streets of Detroit … Continue reading 2025 Chevrolet Detroit Grand Prix Fast Facts

2025 IndyCar Rookie of the Year Standings Heading to Indy

As we are just a bit over a week away from the greatest spectacle in sports, the Indianapolis 500, we look at the Rookie of the Year standings. Now, five races into the season, there are only three drivers with any standing, despite counting 2021 NASCAR Cup Series Champion Kyle Larson. Only three drivers—Abel, Foster, and Shwartzman — have made all five starts in 2025. … Continue reading 2025 IndyCar Rookie of the Year Standings Heading to Indy