Each year, NASCAR has a fan vote on the most popular driver for each of its three main touring series. This fan vote is a little off and let me tell you why. Fans can go online and vote each day for their driver(s), so fans who are a bit more devoted can make a big difference in an otherwise close vote.

We live in 2024, where Social Media popularity can potentially make or break funding for a driver. Drivers with greater followings are not only more likely to score a new sponsor or personal endorsement but potentially even a ride.

So, let’s take a look at the overall followers for many of your favorite Xfinity Series drivers on 3 of the biggest Social Media platforms out there: Facebook, X, and Instagram.

Rank	Driver	X	Facebook	Instagram	Total
20	Chandler Smith	16.2 K	8.7 K	15.3 K	40.2 K
19	Austin Hill	19.6 K	7.5 K	15.4 K	42.5 K
18	Joey Gase	15.9 K	26 K	12.3 K	54.2 K
17	Riley Herbst	17.3 K	7.7 K	29.6 K	54.6 K
16	Jeremy Clements	24.2 K	25 K	17 K	66.2 K
15	Sam Mayer	22.3 K	22 K	23 K	67.3 K
14	Jesse Love Jr.	8,154	19 K	41 K	68,154
13	Josh Williams	31.8 K	24 K	15.4 K	71.2 K
12	Brandon Jones	30.8 K	18 K	25.7 K	74.5 K
11	Sheldon Creed	18.1 K	16 K	54 K	88.1 K
10	Kyle Weatherman	15.5 K	25 K	52.3 K	92.8 K
9	Blaine Perkins	3,531	99 K	3,334	105,865
8	Anthony Alfredo	27.6 K	34 K	64.2 K	125.8 K
7	Parker Klingreman	95.2 K	29 K	39.4 K	163.6 K
6	Cole Custer	66.6 K	43 K	56 K	165.6 K
5	Jeb Burton	75.9 K	64 K	65.5 K	205.5 K
4	AJ Allmendinger	234.9 K	17 K	6,127	258,027
3	Matt DiBenedetto	138 K	86 K	110 K	334 K
2	Justin Allgaier	139.7 K	35 K	58.9 K	358.6 K
1	Shane van Gisbergen	62.8 K	248 K	183 K	493.8 K

* figures pulled 8/6/2024

Image: Patrick Vallely