SFM Exclusive: Bryce Haugeberg running for Fast Track Racing at ARCA Daytona, gains new partnership

20-year-old and West Fargo, North Dakota native Bryce Haugeberg will be returning to the high banks of Daytona for the 2024 ARCA Menards Series opener with Fast Track Racing in their No.11 Toyota Camry.

Haugeberg has secured new sponsorship from Kärcher and Brenco as the primary sponsors coming on board for the motorsports world’s biggest stage at Daytona.

“I’m super excited; I think this is a great opportunity for me, and I’m very grateful for Karcher and all the partners coming on board for the biggest race of the season,” Haugeberg said. “I hope this is the start of something special and that we can do great things together and build this race program. I personally have the most confidence I’ve ever had going into Daytona, so I want to make my partners and everyone involved proud, and my goal is to put a positive mark around the garage when we leave Daytona.”

This will be his 3rd career start at Daytona as he finished 16th in the season opener last year after running up front and had the highest position of 6th late in the race, as well as finished 33rd in 2021 in his Superspeedway Debut for Haugeberg Racing, his family-owned team.

He also ran 2 more ARCA events during the 2023 season at both Talladega, finishing 16th, and Elko, finishing 13th.

You can see Bryce take on the highbanks of Daytona International Speedway on February 17th at 1:30pm EST on Fox Sports 1 for 80 laps of superspeedway action!

About Bryce’s partners for the ARCA 200 at Daytona:

About Kärcher: Kärcher is the world’s leading provider of efficient, resource-conserving cleaning systems, providing equipment and solutions for professionals and consumers. Known for high-pressure cleaners and floor care equipment, the family-owned business employs more than 15,300 people in 150 companies located in 82 countries, with Kärcher North America being one of the largest subsidiaries with over 1,100 employees.

About Brenco: Brenco was started in 1982 by Loren Thoennes with a primary focus on custom-thinning sugar beets. A few years and farm shows later, Loren was introduced to pressure washers, more specifically, the Kärcher brand. Fast forward 32 years, Brenco is now owned and operated by Loren’s grandson, Josh Green. Josh grew up in the industry, attending many farm shows with Grandpa, and was fortunate enough to purchase Brenco in 2019. Under Josh’s leadership, Brenco has grown substantially in the Janitorial and Food Service Supply industry. Now considered a full-blown “Jan/San House,” Brenco continues to focus on growth in the industry, serving customers across many different market segments while still focusing on the pressure washers that helped build Brenco.

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