Since making the move from RCR to 23XI Racing, Tyler Reddick and 23XI have partnered with Monster Energy until the start of the 2026 season. Rockstar Energy’s Thursday press release announced that the brand would return to NASCAR. They will replace Reddick’s Monster sponsorship for multiple races in 2026.

Reddick made history this season. He became the first driver in the sport’s history to win the first 3 races of the season. Rockstar’s first Primary sponsorship will be next weekend at Talladega with full Rockstar branding. As part of the partnership, Reddick will be featured in the brand’s marketing campaigns, digital content, and on-track integrations.

“Partnering with Tyler Reddick brings authenticity to a brand built around our LIVE LOUD™ culture and embracing life to the fullest. He’s fearless, high-energy, and thrives in high-stakes moments,” said Steve Mateus, Senior Director of Sports and Music at Rockstar Energy. “His relentless drive mirrors a mindset of pushing limits, making him a natural extension of a brand that celebrates intensity, individuality, and unapologetic ambition.”

“Joining Rockstar Energy now is the right fit for both of us,” Reddick said. “From day one, it was clear we share that winner-take-all attitude. I’m fired up to rep the yellow star with the No. 45 team and bring Rockstar to victory lane this season.”

Image via Rockstar Energy