Tag: Sponsorship

Cup Series, NASCAR

From Monster to Rockstar, 23XI adds a New Energy Lineup for Reddick

Since making the move from RCR to 23XI Racing, Tyler Reddick and 23XI have partnered with Monster Energy until the start of the 2026 season. Rockstar Energy’s Thursday press release announced that the brand would return to NASCAR. They will replace Reddick’s Monster sponsorship for multiple races in 2026. Reddick made history this season. He became the first driver in the sport’s history to win … Continue reading From Monster to Rockstar, 23XI adds a New Energy Lineup for Reddick

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Uncategorized

Friends of Jaclyn Foundation- The NASCAR Sponsor Changing the Lives of Pediatric Cancer Patients 

“No chemo, radiation, or clinical trial drug is more powerful than love, support, or friendship.”  —Denis Murphry 1/26/26 These powerful words aren’t just a quote; they are a way of life for Denis Murphy, the founder of Friends of Jaclyn.  In 2004, Jaclyn Murphy was diagnosed with medulloblastoma, a malignant brain tumor. The sports-loving girl was given a 30% chance of survival. On the ninth … Continue reading Friends of Jaclyn Foundation- The NASCAR Sponsor Changing the Lives of Pediatric Cancer Patients 

Levi PowellLeave a comment
ARCA Menards Series, Xfinity Series

Glen Reen: the Underdog at Portland

Glen Reen was born to be a racecar driver. His parents were both drivers and met at a race track. Naturally, he started in quarter midgets at five years old. He’s raced everything with wheels. When he suffered injuries while racing dirt bikes, he switched to NASCAR modifieds in 2006. Reen is a driver who does everything in-house. He built an ARCA car and engine … Continue reading Glen Reen: the Underdog at Portland

Levi PowellLeave a comment
Cup Series, IndyCar, NASCAR

The Impact Of Marketing In Racing

Sponsorship is the FUEL of motorsports, and in 2025, the rules have changed. Sponsors aren’t just slapping logos on cars anymore; they’re shaping how teams operate, how drivers connect with fans, and even how the sport looks in the future. One name making serious waves? Droplight. Droplight isn’t just another sponsor. It’s a full-on venture and shared services studio, powering innovative businesses from the inside … Continue reading The Impact Of Marketing In Racing

Leroy KleimolaLeave a comment
Cup Series, NASCAR

Hooters Partnership Cut by Hendrick Motorsports

Restaurant chain Hooters has been a primary partner to Hendrick Motorsports and Chase Elliott since the days when his 9 team had a “24” on the door in 2017. Elliott even brought the famed sports bar chain back to Victory Lane for the first time in 32 years at Texas just several weeks ago. But following a statement obtained by and Tweeted by Kelly Crandall … Continue reading Hooters Partnership Cut by Hendrick Motorsports

Tom Luttermoser1 Comment
Craftsman Truck Series, Cup Series, NASCAR, Xfinity Series

Sponsorship, Sponsorship, Sponsorship: Multiple sponsors announced this week.

Sponsors make the NASCAR world go round and today, there were some new partnerships announced. Chili’s joining Spire Motorsports: Chili’s Bar and Grill will be sponsoring the No.7 of Corey LaJoie and Spire Motorsports at the Daytona 500 in February, as well as an associate sponsor at Atlanta, Las Vegas, and Texas in the spring. Fifth Third Bank returning to RFK Racing: Fifth Third Bank … Continue reading Sponsorship, Sponsorship, Sponsorship: Multiple sponsors announced this week.

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